March 2017
kinetic email
For our first kinetic hero, we designed a watercolor-inspired map inviting readers to “tap and explore” travel experiences across five different regions all within the inbox.
Results:
54% increase in hero clicks year over year
38% increase in overall click-to-open rate year over year
May 2017
kinetic email
Here we offered five reasons to travel for the summer, from local culinary experiences to cultural escapes.
Results:
241% increase in hero clicks year over year
3% increase in overall click-to-open rate year over year
August 2017
kinetic email
The third implementation inspired readers to make their dream getaway a reality, whether in a new city, at a spa retreat or on an exotic beach.
Results:
70% increase in hero clicks year over year
32% increase in overall click-to-open rate year over year