Four Hands

At Four Hands, I manage and plan content needs for the fastest growing furniture brand on our quest to become a $500 million company (and we did it!).

But perhaps most importantly, I’ve loved having the opportunity to grow our creative team and implement the tools, processes and technology we needed to scale our work and business from the ground up. Scaling our team has helped us accomplish some pretty big campaigns, including the launch of the Amber Lewis x Four Hands collaboration, and our Hospitality line of business in 2025 (scroll to bottom).

Check out just a few of the many projects I’ve helped launch over the last few years below.

Amber Lewis x Four Hands: Some of my favorite projects include crafting customer journey maps in Figma to assist in the planning and creation of hundreds of assets across web, social, email, paid media and print, including for the highly anticipated and celebrated Amber Lewis x Four Hands collaboration (2024).

Storyboarding and Scriptwriting for Product Features: Other favorite projects: planning and conducting interviews to provide messaging strategy, storyboarding and scriptwriting for videos and social content, including various design trend stories and category features like Four Hands Art Studio (2022).

Hospitality Launch: For our soft launch (Spring 2025), I completed a customer journey map to understand what type of content we’d need to create for both leads and customers. I also managed the creation of a company-wide “toolkit” which included our main marketing pillars around this launch, approved messaging and imagery. With a successful launch behind us, I’ve been working on crafting a year-long marketing strategy to keep leads and customers engaged and interested for when they’re ready to find the pieces they need for their next hospitality project.