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Lizette Resendez
Creative Director | Copy | Strategy
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POTTERY BARN TEEN
As a copywriter and then editor, I managed all editorial and marketing communications for both PBteen and PBdorm. I attended project kickoffs and worked with the creative team, merchants, and freelancers to generate content for catalogs, web, social media, in-store signage/packaging, press previews, direct marketing emails and other external communications.